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Changing The Way Business Is Played

Entrepreneurs are the world’s catalysts. Individually we drive growth, value-creation and innovation. And collectively one Maverick community of 21st century entrepreneurs can change the way business is played and the rules we use to measure success. Our goal is to instigate the instigators, influence the influencers and connect the connectors – with a dash of maverick mischief thrown in.

Who is a Maverick Entrepreneur?

Mavericks are growth – oriented business leaders who collide at the intersection of bold business ideas, genuine happiness and greater meaning. Mavericks embrace leverage, collaboration and the idea of abundance.

The Maverick EcoVerse is a collective of integrated and interconnected companies run by collaborative Profit Partners. It’s a true ecosystem that builds upon the base Maverick DNA philosophy of ‘More Profits, More Fun and More Impact,’ Or Business Growth & Profits, Entrepreneurial Lifestyle and Giving Forward.

3% Forward: A capstone to the Maverick EcoVerse is the 3% Forward movement, co-founded with other highly respected entrepreneurs, thought leaders and non-profits.

The idea is to have entrepreneurs designate 3% (or more) of their annual sales as a “giving forward” pledge. 3% can be provided in any combination of money, talent and/or product or service for a cause that matters most to the donor. This tiny percentage compounded can multiply the power of business for good.

By applying a fraction of our entrepreneurial talent, ideas and/or capital we can help support what matters most and potentially help solve some of the biggest issues facing the world today.

1. Maverick Education

The Maverick EcoVerse connects and catalyzes 21st century entrepreneurs, leaders and innovators through the 3 main hubs that are supported and interconnected to one another:

1) Education

2) Transformation

3) Ideation

1. Maverick Education –

The Maverick Education hub delivers real-world education for all levels of 21st century entrepreneurs.The 3 spirals symbolize infinite growth with the 2-faces standing for strategy and tactics. The content is a combination of free and paid knowledge products, ‘manifestos’, apps, online learning, experiential workshops and events.

Maverick MBA focuses on strategic thinking pulled from Maverick1000 members who have built $1M – $100M businesses plus other thought leaders in our network. This material centers around topics such as culture, vision, innovative business models, etc. This is the new MBA for dynamic entrepreneurs without any ivory tower thinking or theory.

Each course uniquely combines on-demand learning with a totally unique light-weight project management interface to make it completely action oriented content. No longer will information simply sit gathering dust on a shelf.

Maverick CORE delivers the tactical information across 4 areas that business owners and entrepreneurs can use immediately to succeed in today’s world:

C: Creative Services (eg. web development, multi-media, copywriting, etc.)

O: Online Marketing and Mobile (eg. Facebook advertising, social media, Amazon, etc.)

R: Revenue Enhancement (eg. site optimization, testing and tracking, etc.)

E: Entrepreneurial Education (eg. mindset and foundational philosophy delivered free)

Maverick MBA also hosts live events and workshops including the Underground® Online Seminar with an experiential spy theme combining fun, entertainment and top-level networking attracting 800+ attendees each year.

3-For-1 Scholarship: All Maverick educational components come with a unique 3-For-1 scholarship component provided in partnership with highly regarded non – profit partners like NFTE, Dreams for Kids & Wounded Warriors.Entrepreneurs that buy the training programs will be sponsoring 3 educational scholarships, at no extra cost to them. These will be provided to:

1. Young entrepreneurs (ages 13-23)
2. People with disabilities
3. Returning military veterans

The scholarship winners have access to the same training material so they may learn and develop their 21st – century skill sets. The best part is after completing the material they can work as “virtual interns” for their sponsor. Ultimately this can also create a skilled talent pool of providers and business operators.

2. Maverick Transformation

The second hub centers on transforming Maverick entrepreneurs by connecting them with other exceptional peers in unique and engaging new ways.

Maverick Business Adventures® – Maverick Business Adventures® is now open to all different levels of entrepreneurs providing a combination of one-of-a-kind experiences, business building breakthroughs, high level networking, deal making & powerful connections that only occur outside the ‘normal’ business settings.

These curated experiences can also include access to different business icons and experts. Using a “Green Light” date different experiences are put out to the network and only ones that hit a pre-selected number of attendees by the set deadlines will occur. These events and experiences are led by Maverick certified facilitators.

Maverick Impact Trips: Working in partnership with non-profits, Mavericks can participate in fund raising trips that aren’t just about donating money but also about providing mentorship and shared idea exchanges to tackle some of the globes most pressing problems. Previous Impact trips have already raised over $750,000.00+ to date and have ranged from working with micro entrepreneurs in Haiti building self-sustaining villages to mentoring at the Branson School of Entrepreneurship in South Africa.

Maverick Family Freedom: Maverick members are invited to an annual, exclusive event for the entire family. Sessions teach children about entrepreneurship with the kids actually going out and apply their skills by selling. Parents concurrently partake in workshops about raising more independent and less entitled children. There is also a unique element of family bonding and lifetime memories along with built-in adventures and unique experiences.

2015 Maverick Mission: Instigate 100 Maverick Experiences

Maverick Meet-ups: To further the lifestyle brand of Maverick we’ll “open source” it by providing entrepreneurs the tools and resources to “run” their own trips. Tools would include the workshop materials, instruction, formats, notes and instruction to self -facilitate. The Maverick Meet-ups can potentially be hosted and organized on the platform, creating a bigger footprint and easy way to bond and connect entrepreneurs that share the Maverick philosophy – even if they are unable to invest in a Maverick Business Adventure or qualify for Maverick1000.

Maverick1000 “1 Maverick Entrepreneur Can Change an Industry… but Together 1,000Can Change the World. ”Maverick1000 is a global network of game-changing, industry transforming entrepreneurs committed to supporting each other’s boldest business goals and creating a global impact with a healthy dose of fun & happiness included.

Maverick1000 members have multiple opportunities for breakthroughs throughout the year:

3X Multiplier Days could be anything from jamming with Gene Simmons and having candid conversation on how he built KISS into a $1Billion+ licensing powerhouse. Mountainclimbing with Yvon Chonaird of Patagonia – while discussing corporate culture and sustainability. Sharing a multi-course meal with restaurant powerhouse Danny Myers and experiencing his enlightened hospitality concepts first-hand. Or perhaps hanging in studio with Russell Simmons, Jay-Z or Sean Combs with an uncensored session about how they’ve built mega empires.

Previous participating Maverick icons have included Sir Richard Branson, Tony Hawk, John Paul DeJoria, Peter Diamandis, Jesse James, Carl Banks, Steve Saleen, Morten Lund, Chip Conley, Tony Hsieh, Tim Ferriss and many others.

Epic Experiences: Maverick1000 members have privileged access to truly EPIC experiences such as blasting 80mph through the Baja… experiencing a Zero-gravity flight (like NASA astronauts do to prepare for space travel)… flying MiG jets in Russia… going on an African Safari, swimming with Great Whites and attending the World Cup finals… driving a super exotic automobile 200 mph+… scuba diving in between tectonic plates in Iceland… and kite boarding on Sir Richard Branson’s private island.

Upcoming EPIC experiences may include:

Platform for Legacy: Maverick1000 members are provided an opportunity to help the next generation through mentor relationships, brainstorming solutions to some of the world’s most pressing problems with cause partners, Connecting their knowledge inside the Maverick MBA Educational hub and Co-Creating new startups inside the Maverick Ideation Hub.

3. Maverick Ideation Hub

Maverick members and entrepreneurs are engaged with new ideas, business models and innovations through the third main hub of the EcoVerse.

Maverick Reverse Accelerator: Maverick1000 members have many business ideas that might not be the right fit for their current ventures. Instead of letting these ideas lay dormant,they are shared (live in-person or online) with Maverick MBA grads. Maverick1000 members bring their experience, success, distribution and reputation to the table to match up with an MBA grad who develops the idea on a mutually agreed on revenue split! This naturally creates one-on-one virtual mentoring and partnerships.

Maverick Ventures receives an equity stake for matchmaking and enabling the startups to benefit from our additional resources, tools, distribution, partnerships and an expanding network of capabilities inside the EcoVerse.

Maverick Upstart: Graduates of the Maverick MBA program can showcase their business ideas (either live in-person or online) to Maverick1000 members to compete for capital and mentoring. They are selected after achieving a minimal amount of marketplace traction and validation.

Registrants for these different programs are funneled by word of mouth, social media, viral techniques, email announcements, positive press, charitable foundations (like the Kauffman Foundation), NFTE, private and charter schools, online sites like or, media partners like INC magazine, partners & businesses like Intuit, DELL, VISA, American Express, CitiBank, Bank of America & Staples, etc.

2015 Maverick Mission: 10,000 Startups

Profit Partners: The Maverick EcoVerse is a unique business model inspired by Zingerman’s Community of Businesses with integrated and interconnected companies run by collaborative Profit Partners. These Profit Partners are responsible for their division or hub but also share in the overall financial picture of the Maverick DNA holding company. Profit Partners come together 3x per year for a Maverick Mastermind group to collaborate, share best practices and team connection.

Part of this unique model is that many of the divisions actually deliver a “shared service” to the different hubs and bill them for it independently in a “eat all we can and sell the rest” arrangement. The ‘sell the rest’ is provided the same services to the collective Maverick entrepreneur network. A few examples are:

Maverick Events puts on exceptional events for Maverick1000, Maverick Business Adventures® and the Underground® but also creates events that are more fun, more profitable and more impactful for a select group of clients!

Maverick CORE Solutions delivers done-for-you services that fall under the Maverick CORE categories. From elegant web design to profit-enhancing copywriting services and site optimization.

Maverick ProfitMaximizerGroup – develops licensing, sponsorship and joint venture revenue streams for Maverick1000 members and other business owners with intellectual property, business processes or hidden assets.

This type of flexible structure also allows team members to grow their entrepreneurial skills and test out business ideas that we haven’t even considered yet. Maverick team members may even choose to grow an idea themselves or use the assets of the Ideation hub to create additional profit partners and spin off companies. For example, one of the first spin-off companies run by a young entrepreneur develops limited edition Maverick apparel and artifacts.


The Maverick EcoVerse also has the unique flexibility to shift into new opportunities and projects that may not even been seen yet if they line-up against the Mission, DNA and values

Team: The Maverick DNA team is a results-based virtual team that thrives in a culture of autonomy, meaning and tons of fun! There are no assigned hours and no office to report to. Each member develops and contributes their ‘Unique Ability’, based on Dan Sullivan’s concept of identifying your best habits with continual improvement, passion and energy derived from performing that activity. Team members are first selected for their DNA culture match and then their skill set. We use assessment testing like Kolbe, Wealth Dynamics and Strength Finders to ensure that team members are working in their natural flow. Team members are rewarded with unique perks such as growth and learning opportunities, participating in a Maverick experience or helping hitting an item off their ‘Ultimate Big Life List’.

Game Mechanics: Game mechanics include points, levels, badges, challenges, missions and more utilized internally among the team and externally with customers to create a fun and engaging growth environment.

Yanik Silver is the Maverick behind Maverick and DNA driver. Through his best-selling books, unique content, ongoing adventures and just living his life to the fullest – the Maverick philosophy is spread and imprinted on each division and felt throughout the Maverick EcoVerse.

Brand – inspires a passionate level of belonging and affinity among entrepreneurial members at all levels of growth. Astonishment Architecture™ is part of the brand experience where each touch point is specifically designed to astonish, wow or over-deliver on expectations. Mavericks have such a strong affinity that they help create their own languages, creeds and rituals. Because of our strong connection, complimentary companies regularly approach us to license the Maverick brand and IP for products appealing to entrepreneurs. There may even be anreality TV show showcasing the adventures, business lessons and unique entrepreneurs involved.

Partnerships – Maverick partners with top-level brands that enhance value for members. For example, a co-branded Maverick credit card allows cardholders to use points for Maverick experiences, educational resources or even start-up funding. Partnerships are not just a banner inside the learning center but are truly integrated across all aspects of the EcoVerse.

Press – The unique activities, adventures, high-impact training, 3-for-1 scholarships and the young entrepreneur focus continue to gain numerous mentions in the top business, lifestyle and travel publications and online media, even landing the front cover of INC or Fast Company.

Mission and Values


Maverick 2015 Mission: From the top down, each of the mission points hits a key aspect of the Maverick EcoVerse. Focusing on our global impact, we are also creating an inevitable byproduct of meaning, engagement, transformation, happiness, enjoyment and significant profits.

Formal and informal board of advisors and mentors include business experts and icons such as Sir Richard Branson, Ted Leonsis, Sara Blakely, Cameron Herold, Tony Hsieh, Chip Conley, John Paul DeJoria, Mark Ford, Dan Sullivan and Frank McKinney to help exponentially grow the Maverick EcoVerse.


8 Maverick DNA Core Values

1. A Little Bit Quirky, a Little Bit Rock n’ Roll – not taking ourselves too seriously but still being (mostly) cool!
2. C’mon Baby Light My Fire – instigating the spark, inspiration & connection for bold 21st century entrepreneurs.
3. But Wait, There’s More – obviously taken from a typical infomercial line, this is a driving goal of creating surprise, delight and astonishment beyond expectations.
4. Ripple – Maverick is not just a pebble thrown in a pond, but a boulder. We’re the catalyst for impact with our philanthropic innovation, entrepreneurship and giving forward.
5. Banish the Ordinary – Why have an ordinary life or create an ordinary business? You get to make the rules, decide what really matters and how you keep score.
6. Continuous Growth and Learning – Individually and collectively growing and getting better, smarter and faster – and then spreading that knowledge further.
7. Abundance – Mavericks are about multipliers and an exponentially bigger and better tomorrow.
8.Co-Creation – Co-creating something with infinitely more value and sharing in the greater rewards with everyone at the table.